{"id":7459,"date":"2019-01-14T14:15:05","date_gmt":"2019-01-14T09:15:05","guid":{"rendered":"https:\/\/www.pakistanpressfoundation.org\/?p=93749"},"modified":"2019-01-14T14:15:05","modified_gmt":"2019-01-14T09:15:05","slug":"media-must-reinvent-itself-to-survive-seminar-told","status":"publish","type":"post","link":"https:\/\/pakistanfoemonitor.org\/media-must-reinvent-itself-to-survive-seminar-told\/","title":{"rendered":"Media must reinvent itself to survive, seminar told"},"content":{"rendered":" $\"Media$

LAHORE: The media is going through a transformation the world over due to \u201cdigital disruption\u201d and mobile technology has so bewitched the younger generation that very few among them watch television these days, TV host Fahad Hussain said at a seminar on Sunday.<\/p>\n

Information Minister Fawad Chaudhry was among the speakers at the Afkar-i-Taza ThinkFest at Alhamra Arts Centre.<\/p>\n

A session on \u201cDoes Pakistan need a new media model?\u201d stirred a lively debate on the future of media as we know today.<\/p>\n

Fahad Hussian called for changes in content as most viewers were opting for digital outlets to quench their thirst for information and entertainment.<\/p>\n

Federal Information Minister Fawad Chaudhry came up with a dire warning that the current model would not last long if media houses did not change their ways.<\/p>\n

\u201cThe news media wants government ads and sponsorship. But what would happen to its freedom if the media looks up to the government as its saviour and not as a client,\u201d the minister said.<\/p>\n

\u201cNews media will have to reinvent itself and the print media will have to adopt digital technology. Even cable TV has no more than five years left.\u201d<\/p>\n

Journalist Owais Tohid said there should be changes in the media model, but these should not be \u201cspearheaded by the armed forces\u201d or any other institution.<\/p>\n

Conceding that the present media model was flawed, he pointed out to censorship by state institutions, saying \u201cthe information ministry is functioning like a post office\u201d.<\/p>\n

Mr Tohid said a \u201cSeth-owned (businessman) media model has replaced the state-owned media\u201d.<\/p>\n

He said the government always approached owners of media houses before taking major decisions, but never bothered to consult journalists.<\/p>\n

Mehmal Sarfraz raised questions about media censorship, citing the Pashtun Tahuffuz Movement (PTM) as an example which was going through \u201ctotal blackout\u201d.<\/p>\n

In reply to her questions, Fawad Chaudhry said: \u201cThere is nothing like absolute freedom. If any group criticises the army or issues fatwas inciting murder, it should expect a reaction (from the state).\u201d<\/p>\n

Mehmal Sarfraz asked the information minister not to equate a \u201crights movement\u201d with extremist organisations.<\/p>\n

About media layoffs, Fahad Hussain said a major factor was the suspension of government advertisements.<\/p>\n

The slump in the economy was also a factor behind layoffs, he added.<\/p>\n

Journalist Imtiaz Alam criticised the government, especially the information minister, as \u201ccensorship and the rulers\u2019 dislike of civil society and liberal values have stunted the media\u201d.<\/p>\n

Dawn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"